Eight Ways Beginners Can Watch Their Personal Brand - Personal Branding Blog - Stand Out In Your Career

Eight Ways Beginners Can Watch Their Personal Brand - Personal Branding Blog - Stand Out In Your Career What is thebestway to encourage someone to pay attention to personalbrandingwhen theyre new to the concept? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more atyec.co. 1. Set Up Google Alerts When it comes to building a personal brand and staying on top of it, you need to make checking your brand into a habit. The most effective way Ive found to keep tabs on my own personal brand is to set up Google Alerts that go straight to my inbox whenever my name or companys name is mentioned. Bryce Welker,Crush The CPA Exam 2. Check Out Social Media Accounts and Reviews for Large Brands If I was working with someone new tobranding, Id suggest that they choose a well-known brand related to their industry and research them on social media and a review site such as Yelp. This gives you a chance to see both how the brand presents itself and how customers react to it. Its important to notice what kind of content they post and the tone they use when responding to customers. Kalin Kassabov,ProTexting 3. Provide Resources To encourage someone to pay attention to personalbranding, provide them with resources tohelpthem learn. You could send them articles from reputable publications, entertaining and educational YouTube videos on the subject, or even point them to a great podcast episode about personalbranding. Hearing it from other people in a way that resonates with them willhelpthem learn. Stephanie Wells,Formidable Forms 4. First, Craft Your Message Personalbrandinghas been very popular these days â€" from Gary Vaynerchuk to Richard Branson. Utilize social media as much as possible to grow a personal brand. First, craft your message: What is your brand all about and how do youhelpyour audiences? Then jump to social media and create videos, blog posts and other valuable content to get your message across. Jean Ginzburg,JeanGinzburg.com 5. Talk to Them About the ROI The return on investment on personalbranding, when done properly, is immense. Customers will seek you out directly instead of shopping around for multiple service providers. Theyll remember you by name and think of you first when they need your products or services. Its no different from corporatebrandingin the sense that it makes you reach top of mind awareness within your audience.-Amine Rahal,Little Dragon Media 6. Explain the Importance First off, when explaining the concept of a personal brand to someone, you must elaborate on why its important that they have and maintain one to begin with. Reviews, general mentions and your image on the web are everything when it comes to success these days. By making sure your personal brand is well received by the target demographic, youll never lose a customer before the first contact. Jared Weitz,United Capital Source 7. Ask Them to Reflect on Their Own Perspective of Other Brands Odds are theyve noticed and liked what other people or personal brands are doing. Ask them if there is any personal or company brand that really stands out to them. What do they like about it and how they would describe said brand? By doing this, youllhelpthem uncover the effectsbrandinghas actually had on them, thus making a point about whatbrandingis and why it is important.-Andy Karuza,FenSens 8. Create Great Content A rookie mistake a lot of people make when it comes to building a strong personal brand is trying to implement get followers quick tactics. Focus on creating great content first and be consistent and persistent when doing so. A good way to start is to tell your story in the most authentic way you can. Diego Orjuela,Cables Sensors 9. Be Purposeful in the Things That You Put Out There Everything you post online lives forever in one way or another. Unfortunately, you have no ability to predict or control how others will use that information. It’s important to have a plan for how you want to market yourself to the world and to set boundaries for yourself in terms of how you engage. Andrew Saladino,Kitchen Cabinet Kings 10.HelpThem Understand Their Current Brand Jeff Bezos is famously credited with saying: “Your brand is what people say about you when you are not in the room.” Run an anonymous survey on Facebook (there is an app for that) among their friends to see what other people honestly think about them tohelpthem realize what their current brand is. This will open their eyes very quickly. Eugene Gold,WOW Payments LLC 11. Ask Them Simple Questions Thebestway to encourage someone to pay attention to personalbrandingwhen theyre new to a concept is all about awareness. In the early stages, its asking them questions like, pretend Im meeting you again 10 years from now. Who am I meeting and what is it like to be around you? Or ask them about a mentor: Why do they admire that mentor and how did their mentorbecomea mentor?-Arry Yu,Yellow Umbrella Ventures 12. Run a Personal Brand Audit A great way to learn aboutbrandingand online reputation management is to perform it on yourself. Something new hires and employees can do to get started is to go through this process themselves. We all have social profiles, but they each rank all over the place in terms of Google and SEO. Provide your team with the tools to run this first search and then have them do it again with your own or competitor brands. Zac Johnson,Blogger